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Precipice

Precipice

Precipice

Precipice

Precipice

Precipice is an annual publication of the University of Colorado Department of Family Medicine, created to push innovative thought within its community of clinicians.

Precipice is an annual publication of the University of Colorado Department of Family Medicine, created to push innovative thought within its community of clinicians.

Precipice is an annual publication of the University of Colorado Department of Family Medicine, created to push innovative thought within its community of clinicians.

Precipice is an annual publication of the University of Colorado Department of Family Medicine, created to push innovative thought within its community of clinicians.

Precipice is an annual publication of the University of Colorado Department of Family Medicine, created to push innovative thought within its community of clinicians.

Art Direction    Design
Art Direction    Design
Art Direction    Design
Art Direction    Design
Art Direction    Design
2018 Edition
2018 Edition
2018 Edition
2018 Edition

The 2018 edition focuses on the challenges of leveraging community to provide the best patient care. We created a system of design elements and compositions inspired by Complex Adaptive Systems as a visual metaphor for the multitude of networks clinicians must connect to achieve excellence in care. We then pulled it together into the editorial layout.

The 2018 edition focuses on the challenges of leveraging community to provide the best patient care. We created a system of design elements and compositions inspired by Complex Adaptive Systems as a visual metaphor for the multitude of networks clinicians must connect to achieve excellence in care. We then pulled it together into the editorial layout.

The 2018 edition focuses on the challenges of leveraging community to provide the best patient care. We created a system of design elements and compositions inspired by Complex Adaptive Systems as a visual metaphor for the multitude of networks clinicians must connect to achieve excellence in care. We then pulled it together into the editorial layout.

The 2018 edition focuses on the challenges of leveraging community to provide the best patient care. We created a system of design elements and compositions inspired by Complex Adaptive Systems as a visual metaphor for the multitude of networks clinicians must connect to achieve excellence in care. We then pulled it together into the editorial layout.

The 2018 edition focuses on the challenges of leveraging community to provide the best patient care. We created a system of design elements and compositions inspired by Complex Adaptive Systems as a visual metaphor for the multitude of networks clinicians must connect to achieve excellence in care. We then pulled it together into the editorial layout.

Precipice Editorial Design Spread 1
Precipice Editorial Design Spread 3
Precipice-Editorial-Design-18-Spread-2
2017 Edition
2017 Edition
2017 Edition
2017 Edition
2017 Edition

This edition explores the constant battle with time that clinicians must face when providing care and the overall relevency of Family Medicine in today's era of urgent cares and emergency rooms. We created a series of illustrations depicting the specific time concerns most affecting clinicians and leveraged these into a cohesive layout design.

This edition explores the constant battle with time that clinicians must face when providing care and the overall relevency of Family Medicine in today's era of urgent cares and emergency rooms. We created a series of illustrations depicting the specific time concerns most affecting clinicians and leveraged these into a cohesive layout design.

This edition explores the constant battle with time that clinicians must face when providing care and the overall relevency of Family Medicine in today's era of urgent cares and emergency rooms. We created a series of illustrations depicting the specific time concerns most affecting clinicians and leveraged these into a cohesive layout design.

This edition explores the constant battle with time that clinicians must face when providing care and the overall relevency of Family Medicine in today's era of urgent cares and emergency rooms. We created a series of illustrations depicting the specific time concerns most affecting clinicians and leveraged these into a cohesive layout design.

This edition explores the constant battle with time that clinicians must face when providing care and the overall relevency of Family Medicine in today's era of urgent cares and emergency rooms. We created a series of illustrations depicting the specific time concerns most affecting clinicians and leveraged these into a cohesive layout design.

Precipice-17-Cover
Precipice Editorial Design 2017 Spread 1
Precipice Editorial Design 2017 Spread 2
Precipice Editorial Design 2017 Spread 3
Process
Process
Process
Process
process-creative-execution
What We Did
What We Did
What We Did
What We Did

Art Direction
Editorial Design

Art Direction
Editorial Design

Art Direction
Editorial Design

Illustration

Content Strategy

Team
Team
Team
Team

Brad Todd
Yannick Nelson
Josh Lohmer
Jeff Navarro

Brad Todd
Yannick Nelson
Josh Lohmer
Jeff Navarro

Brad Todd
Yannick Nelson
Josh Lohmer
Jeff Navarro

Chris Haugen
Lisa Martinez
Relish Studio

Chris Haugen
Lisa Martinez
Relish Studio

Year
Year
Year
Year

2017–2018

2017–2018

greywrkIdentity Design — Web/App

ArrayNaming — Identity Design — Web/App

Beyond BettyStrategy — Identity Design — Web/App

Safe HarborStrategy — Identity Design — Web/App

Good ElephantStrategy — Identity Design — Web/App — UI/UX

Colorado Custom StairsStrategy—Identity Design

EmuStrategy — Identity Design

Bold BettiesIdentity Design — Web/App

One Club DenverIdentity Design — Art Direction

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019