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Array

Array

Array

Array

Array

Array is an environmental consultancy with a focus on air quality matters. We created their brand identity to coincide with the company's launch.

Array is an environmental consultancy with a focus on air quality matters. We created their brand identity to coincide with the company's launch.

Array is an environmental consultancy with a focus on air quality matters. We created their brand identity to coincide with the company's launch.

Array is an environmental consultancy with a focus on air quality matters. We created their brand identity to coincide with the company's launch.

Array is an environmental consultancy with a focus on air quality matters. We created their brand identity to coincide with the company's launch.

Naming    Identity Design    Web/App
Naming    Identity Design    Web/App
Naming    Identity Design    Web/App
Naming    Identity Design    Web/App
Naming    Identity Design    Web/App
Naming
Naming
Naming
Naming

We took a working list of naming options from the client through a validation process while also developing new naming concepts leveraging their brand attributes such as connection, guidance and nature.

We took a working list of naming options from the client through a validation process while also developing new naming concepts leveraging their brand attributes such as connection, guidance and nature.

We took a working list of naming options from the client through a validation process while also developing new naming concepts leveraging their brand attributes such as connection, guidance and nature.

We took a working list of naming options from the client through a validation process while also developing new naming concepts leveraging their brand attributes such as connection, guidance and nature.

We took a working list of naming options from the client through a validation process while also developing new naming concepts leveraging their brand attributes such as connection, guidance and nature.

Final Naming Concepts
Final Naming Concepts
Final Naming Concepts

Envaris

Envaris

   Envaris

   Envaris

Cetana

   Cetana

   Cetana

Array

Array

Array

   Array

   Array

In roughly two-to-three thousand years, a star called Gamma Cephei will replace Polaris as the guiding "North Star" in our night sky. Gamme Cephei is also known as Errai, whose name can be pronouced "array".

Array founder Claire Booth's unrelenting desire to be a guiding star in her work drew a deep connection to this naming concept. Array not only creates an authentic personal meaning for Claire, but also introduces the brands key principles directly in the name itself. 

In roughly two-to-three thousand years, a star called Gamma Cephei will replace Polaris as the guiding "North Star" in our night sky. Gamme Cephei is also known as Errai, whose name can be pronouced "array".

Array founder Claire Booth's unrelenting desire to be a guiding star in her work drew a deep connection to this naming concept. Array not only creates an authentic personal meaning for Claire, but also introduces the brands key principles directly in the name itself. 

In roughly two-to-three thousand years, a star called Gamma Cephei will replace Polaris as the guiding "North Star" in our night sky. Gamme Cephei is also known as Errai, whose name can be pronouced "array".

Array founder Claire Booth's unrelenting desire to be a guiding star in her work drew a deep connection to this naming concept. Array not only creates an authentic personal meaning for Claire, but also introduces the brands key principles directly in the name itself. 

In roughly two-to-three thousand years, a star called Gamma Cephei will replace Polaris as the guiding "North Star" in our night sky. Gamme Cephei is also known as Errai, whose name can be pronouced "array".

Array founder Claire Booth's unrelenting desire to be a guiding star in her work drew a deep connection to this naming concept. Array not only creates an authentic personal meaning for Claire, but also introduces the brands key principles directly in the name itself. 

In roughly two-to-three thousand years, a star called Gamma Cephei will replace Polaris as the guiding "North Star" in our night sky. Gamme Cephei is also known as Errai, whose name can be pronouced "array".

Array founder Claire Booth's unrelenting desire to be a guiding star in her work drew a deep connection to this naming concept. Array not only creates an authentic personal meaning for Claire, but also introduces the brands key principles directly in the name itself. 

Array Primary Brandmark
Visual Identity
Visual Identity
Visual Identity
Visual Identity

Our discovery phase revealed a strong affinity for green and blue color palettes within the environmental consulting space. We pushed for a distinct color palette inspired by a vanilla sky. This approach evokes the idea of clean air in a unique and differentiated way.

Our discovery phase revealed a strong affinity for green and blue color palettes within the environmental consulting space. We pushed for a distinct color palette inspired by a vanilla sky. This approach evokes the idea of clean air in a unique and differentiated way.

Our discovery phase revealed a strong affinity for green and blue color palettes within the environmental consulting space. We pushed for a distinct color palette inspired by a vanilla sky. This approach evokes the idea of clean air in a unique and differentiated way.

Our discovery phase revealed a strong affinity for green and blue color palettes within the environmental consulting space. We pushed for a distinct color palette inspired by a vanilla sky. This approach evokes the idea of clean air in a unique and differentiated way.

Our discovery phase revealed a strong affinity for green and blue color palettes within the environmental consulting space. We pushed for a distinct color palette inspired by a vanilla sky. This approach evokes the idea of clean air in a unique and differentiated way.

Array Primary Brandmark Gradient
Array Primary Brandmark Byline
Array Logotype
Array Brandmark Icon
Array Inline Brandmark Byline
Array Inline Brandmark Gradient
Array Gradient Palette
Array Mountains Photo Treatment
Array Green Building Photo Treatment
array-rounded-buildings
Array Business Card Design
Website Development
Website Development
Website Development
Website Development

We further expanded the visual brand story with the website and set Array apart from other environmental consultants. To compliment the unique color palette and move away from typical nature images, we curated photography of buildings + air interacting together as a way to depict an environmental balance.

We further expanded the visual brand story with the website and set Array apart from other environmental consultants. To compliment the unique color palette and move away from typical nature images, we curated photography of buildings + air interacting together as a way to depict an environmental balance.

We further expanded the visual brand story with the website and set Array apart from other environmental consultants. To compliment the unique color palette and move away from typical nature images, we curated photography of buildings + air interacting together as a way to depict an environmental balance.

We further expanded the visual brand story with the website and set Array apart from other environmental consultants. To compliment the unique color palette and move away from typical nature images, we curated photography of buildings + air interacting together as a way to depict an environmental balance.

We further expanded the visual brand story with the website and set Array apart from other environmental consultants. To compliment the unique color palette and move away from typical nature images, we curated photography of buildings + air interacting together as a way to depict an environmental balance.

Array Homepage WordPress Web Design
Array Services Page Wrodpress Web Design
array-responsive-wordpress-homepage
Array Responsive Wordpress Project Page
Array Responsive Wordpress Subpage
Process
Process
Process
Process
process-framework-all
What We Did
What We Did
What We Did
What We Did

Brand Strategy
Naming
Visual Identity

Brand Strategy
Naming
Visual Identity

Brand Strategy
Naming

Visual Identity

Web Development
Content Strategy

Web Development
Content Strategy

Web Development
Content Strategy

Team
Team
Team
Team

Brad Todd

Brad Todd

Brad Todd

Yannick Nelson

Yannick Nelson

Year
Year
Year
Year

2019

2019

TruewerkStrategy—Identity Design

greywrkIdentity Design — Web/App

Beyond BettyStrategy — Identity Design — Web/App

Safe HarborStrategy — Identity Design — Web/App

Good ElephantStrategy — Identity Design — Web/App — UI/UX

Colorado Custom StairsStrategy—Identity Design

EmuStrategy — Identity Design

PrecipiceArt Direction — Design

Bold BettiesIdentity Design — Web/App

One Club DenverIdentity Design — Art Direction

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019