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Beyond Betty

Beyond Betty

Beyond Betty

Beyond Betty

Beyond Betty

Originally founded as an addiction support organization for women, Beyond Betty relaunched as fully inclusive addiction services program focused on breaking down the barriers that prevent continued recovery.

Originally founded as an addiction support organization for women, Beyond Betty relaunched as fully inclusive addiction services program focused on breaking down the barriers that prevent continued recovery.

Originally founded as an addiction support organization for women, Beyond Betty relaunched as fully inclusive addiction services program focused on breaking down the barriers that prevent continued recovery.

Originally founded as an addiction support organization for women, Beyond Betty relaunched as fully inclusive addiction services program focused on breaking down the barriers that prevent continued recovery.

Originally founded as an addiction support organization for women, Beyond Betty relaunched as fully inclusive addiction services program focused on breaking down the barriers that prevent continued recovery.

Strategy    Identity Design    Web/App
Strategy    Identity Design    Web/App
Strategy    Identity Design    Web/App
Strategy    Identity Design    Web/App
Strategy    Identity Design    Web/App
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy

Beyond Betty needed to completely reposition their brand for relaunch. We developed their brand framework and core messaging to fit their new trajectory.

Beyond Betty needed to completely reposition their brand for relaunch. We developed their brand framework and core messaging to fit their new trajectory.

Beyond Betty needed to completely reposition their brand for relaunch. We developed their brand framework and core messaging to fit their new trajectory.

Beyond Betty needed to completely reposition their brand for relaunch. We developed their brand framework and core messaging to fit their new trajectory.

Beyond Betty needed to completely reposition their brand for relaunch. We developed their brand framework and core messaging to fit their new trajectory.

Key Beyond Betty positioning changes included:
Key Beyond Betty positioning changes included:
Key Beyond Betty positioning changes included:
Key Beyond Betty positioning changes included:

Support Group        Recovery Program
Women Focused        Gender Inclusive
Facilitator        Disrupter

Support Group        Recovery Program
Women Focused        Gender Inclusive
Facilitator        Disrupter

Support Group        Recovery Program
Women Focused        Gender Inclusive
Facilitator        Disrupter

Support Group      Recovery Program
Women Focused      Gender Inclusive
Facilitator      Disrupter

Core Brand Idea
Core Brand Idea
Core Brand Idea

Stepping Beyond Recovery

Stepping Beyond Recovery

Stepping Beyond Recovery

Stepping Beyond Recovery

Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity

The 'Betty' in the name originates from Betty Ford and the original logo directly personified that idea of a female identity. While it worked well for their initial audience, Beyond Betty now offers a full gamut of recovery services to a gender inclusive audience. We created a brandmark that exemplifies the hope of what lays beyond addiction and the hope of living life fully in recovery.

The 'Betty' in the name originates from Betty Ford and the original logo directly personified that idea of a female identity. While it worked well for their initial audience, Beyond Betty now offers a full gamut of recovery services to a gender inclusive audience. We created a brandmark that exemplifies the hope of what lays beyond addiction and the hope of living life fully in recovery.

The 'Betty' in the name originates from Betty Ford and the original logo directly personified that idea of a female identity. While it worked well for their initial audience, Beyond Betty now offers a full gamut of recovery services to a gender inclusive audience. We created a brandmark that exemplifies the hope of what lays beyond addiction and the hope of living life fully in recovery.

The 'Betty' in the name originates from Betty Ford and the original logo directly personified that idea of a female identity. While it worked well for their initial audience, Beyond Betty now offers a full gamut of recovery services to a gender inclusive audience. We created a brandmark that exemplifies the hope of what lays beyond addiction and the hope of living life fully in recovery.

The 'Betty' in the name originates from Betty Ford and the original logo directly personified that idea of a female identity. While it worked well for their initial audience, Beyond Betty now offers a full gamut of recovery services to a gender inclusive audience. We created a brandmark that exemplifies the hope of what lays beyond addiction and the hope of living life fully in recovery.

beyond-betty-primary-logo-design
Beyond Betty Logo Old vs. New
Beyond Betty Primary Logo & Tagline
Beyond Betty Brandmark White
beyond-betty-tag-circle
Beyond Betty Alternate Logo Ligh Blue
Beyond Betty Tagline Circles Dark
Beyond Betty Business Card Design
Web Development
Web Development
Web Development
Web Development

With the website redesign, we captured the various emotions around addition recovery while showcasing an inclusive mix of people from all walks of life to introduce an expanded audience to the Beyond Betty brand. We implemented a simple but informative site structure to help individuals and/or their families learn more about Beyond Betty's unique recovery offerings and easily engage.

With the website redesign, we captured the various emotions around addition recovery while showcasing an inclusive mix of people from all walks of life to introduce an expanded audience to the Beyond Betty brand. We implemented a simple but informative site structure to help individuals and/or their families learn more about Beyond Betty's unique recovery offerings and easily engage.

With the website redesign, we captured the various emotions around addition recovery while showcasing an inclusive mix of people from all walks of life to introduce an expanded audience to the Beyond Betty brand. We implemented a simple but informative site structure to help individuals and/or their families learn more about Beyond Betty's unique recovery offerings and easily engage.

With the website redesign, we captured the various emotions around addition recovery while showcasing an inclusive mix of people from all walks of life to introduce an expanded audience to the Beyond Betty brand. We implemented a simple but informative site structure to help individuals and/or their families learn more about Beyond Betty's unique recovery offerings and easily engage.

With the website redesign, we captured the various emotions around addition recovery while showcasing an inclusive mix of people from all walks of life to introduce an expanded audience to the Beyond Betty brand. We implemented a simple but informative site structure to help individuals and/or their families learn more about Beyond Betty's unique recovery offerings and easily engage.

Beyond Betty Website Homepage Hero
Beyond Betty Website Face Banner
Beyond Betty Website Philosophy Hero
Beyond Betty Website Get Recovered Hero
Beyond Betty Program Intro
Process
Process
Process
Process
process-framework-all
What We Did
What We Did
What We Did
What We Did

Brand Strategy
Visual Identity
Web Design

Brand Strategy
Visual Identity
Web Design

Brand Strategy
Visual Identity
Web Design

Web Development
Content Strategy

Web Development
Content Strategy

Team
Team
Team
Team

Brad Todd

Brad Todd

Brad Todd

Yannick Nelson

Yannick Nelson

Year
Year
Year
Year

2018

2018

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019