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Bold Betties

Bold Betties

Bold Betties

Bold Betties

Bold Betties

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

Identity Design    Web/App
Identity Design    Web/App
Identity Design    Web/App
Identity Design    Web/App
Identity Design    Web/App
Visual Identity
Visual Identity
Visual Identity
Visual Identity

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

Core Brand Idea
Core Brand Idea
Core Brand Idea

Discover Your Bold

Discover Your Bold

Discover Your Bold

bold-betties-primary-logo
Bold Betties Logo Design Badge
Bold Betties Logo Design Stacked
Bold Betties Logo Tee White
Bold Betties Logo Tee Red
Bold Betties Logo Tee Woman
Bold Betties Logo Design
Bold Betties Logo Design
Bold Betties Brand Application
bold-betties-manifesto
Website Design
Website Design
Website Design
Website Design

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties Web Design Home
Bold Betties Web Design Adventures Page
Bold Betties Web Design Chapters Map
Bold Betties Web Design Learning
Process
Process
Process
Process
process-creative-execution
What We Did
What We Did
What We Did
What We Did

Visual Identity
Web Design

Visual Identity
Web Design

Visual Identity
Web Design

Copywriting

Copywriting

Team
Team
Team
Team

Brad Todd

Brad Todd

Brad Todd

Jessica Albarian (Web Dev)
Doug Bennett (Web Dev)

Jessica Albarian (Web Dev)
Doug Bennett (Web Dev)

Jessica Albarian
(Web Dev)

Doug Bennett (Web Dev)

Year
Year
Year
Year

2015–2017

2015–2017

TruewerkStrategy—Identity Design

greywrkIdentity Design — Web/App

ArrayNaming — Identity Design — Web/App

Beyond BettyStrategy — Identity Design — Web/App

Safe HarborStrategy — Identity Design — Web/App

Good ElephantStrategy — Identity Design — Web/App — UI/UX

Colorado Custom StairsStrategy—Identity Design

EmuStrategy — Identity Design

PrecipiceArt Direction — Design

One Club DenverIdentity Design — Art Direction

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019