Bold Betties

Bold Betties

Bold Betties

Bold Betties

Bold Betties

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.

Identity Design    Web/App

Identity Design    Web/App

Identity Design    Web/App

Identity Design    Web/App

Identity Design    Web/App

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.

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