As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.
As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.
As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.
As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.
As Bold Betties expanded from outdoor gear rental to offering outdoor adventure experiences for women, they needed a reimagined brand identity.
While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.
While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.
While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.
While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.
While effective and relevant, the prior Bold Betties logo lacked a depth of story and narrative that their audience could really connect to. During the discovery phase, the fox was referenced as a spirit animal for the brand. We incorporated the fox and mountains into a illustrated mark to create the new logo and helped Bold Betties relaunch their identity in conjuction with their Boomtown Demo Day event.
Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.
Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.
Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.
Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.
Bold Betties needed a new web solution that brought their key offerings front and center and increased conversions on their catalog of adventure trips and experiences.
Visual Identity
Web Design
Visual Identity
Web Design
Visual Identity
Web Design
Copywriting
Copywriting
Brad Todd
Brad Todd
Brad Todd
Jessica Albarian (Web Dev)
Doug Bennett (Web Dev)
Jessica Albarian (Web Dev)
Doug Bennett (Web Dev)
Jessica Albarian
(Web Dev)
Doug Bennett (Web Dev)
2015–2017
2015–2017
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Good ElephantStrategy — Identity Design — Web/App — UI/UX
Johnson LogisticsWeb/App
Colorado Custom StairsStrategy—Identity Design
EmuStrategy — Identity Design
PrecipiceArt Direction — Design
One Club DenverIdentity Design — Art Direction
Logos & BrandmarksIdentity Design
LOCATIONS
Denver + Boulder
LOCATIONS
Denver + Boulder
LOCATIONS
Denver + Boulder
LOCATIONS
Denver + Boulder
LOCATIONS
Denver + Boulder
HQ
1801 California Street
Suite 2400
Denver CO 80202
HQ
1801 California Street
Suite 2400
Denver CO 80202
HQ
1801 California Street
Suite 2400
Denver CO 80202
HQ
1801 California Street
Suite 2400
Denver CO 80202
© This & That, LLC — 2020
© This & That, LLC — 2020
© This & That, LLC — 2020
© This & That, LLC — 2020
© This & That, LLC — 2020