Coachseekr

Coachseekr is the most comprehensive athletics-focused job board available. The platform features job postings in all sports, from youth to university level. We partnered with Coachseekr to define, build and launch their brand and job board.

Visual Identity    Web/App
Visual Identity    Web/App
Visual Identity    Web/App
Visual Identity    Web/App
Visual Identity    Web/App
Visual Identity

Coachseekr founders are lifelong coaches who sought to propose a solution to one of their own frustrations: the lack of a centralized digital place for the best candidates seeking jobs in athletics and those looking to fill these positions. Coaches and employers alike were having to navigate multiple websites and job boards to get a comprehensive view of the playing field. Coachseekr was created to bring candidates and employers together. We were challenged to create a bold identity that shied away from typical sports clichés. An obvious visual approach may have been to focus on the idea of hiring a "coach" which led us to deliberately consider other angles in our concepting work. We turned our attention to the "seeking" attribute of the brand and brought that forward–thus the Coachseekr eye saw the light of day.

Core Brand Idea
Core Brand Idea
Core Brand Idea

Who's Seeking You?

blink-animation-fulllogo-final
coachseekr-valueprop-animation-final
Coachseekr-Palette
Coachseekr-Wordmark-2
Coachseekr-Icon-White
Coachseekr-Icon-Orange
Coachseekr-Wordmark-3
eye-move-final
coachseekr-bottle
Coachseekr-Logo-TShirt
coachseekr-posters
Coachseekr-Stationary
Coachseekr-Card-Array
Illustration

We determined that illustrations would best capture Coachseerkr's value for employers and top candidates all while creating an approchable brand and communicating inclusiveness of many different sports.

Coachseekr-Sports-Icons
Coachseekr-Candidates-Illustration-XL
Coachseekr-Employers-Illustration-XL-1Col
Web Development

The typical job board experience offers cluttered layouts and distracting secondary content, so simplicity was the theme for building Coachseekr's tool. We cut out unnecessary columns, utilizing a layout that makes scanning titles and employers easy while encouraging users to leverage the advanced search function to filter their results. We also built a real-time notification system integrated with Twillio that offers candidates instant text and email job alerts.

coachseekr-homepage-scroll-animation
coachseekr-subpage-1-web-design-desktop
coachseekr-subpage-2-web-design-desktop
coachseekr-responsive-web-design-homescreen
coachseekr-responsive-web-design-array
Process
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What We Did

Brand Strategy
Web Design
Copywriting

Visual Identity
ID Kit
Web Development

Team

Yannick Nelson
Brad Todd

Michael Herring

Year

2018

Human Services Network of COIdentity Design—Web/App

TruewerkStrategy—Identity Design

greywrkIdentity Design — Web/App

ArrayNaming — Identity Design — Web/App

Beyond BettyStrategy — Identity Design — Web/App

Safe HarborStrategy — Identity Design — Web/App

Good ElephantStrategy — Identity Design — Web/App — UI/UX

Colorado Custom StairsStrategy—Identity Design

EmuStrategy — Identity Design

PrecipiceArt Direction — Design

Bold BettiesIdentity Design — Web/App

One Club DenverIdentity Design — Art Direction

Logos & BrandmarksIdentity Design

© This & That, LLC — 2020

© This & That, LLC — 2020

© This & That, LLC — 2020

© This & That, LLC — 2020

© This & That, LLC — 2020