{ "@context": "http://schema.org", "@type": "WebSite", "name": "This/That", "alternateName": "This/That — Denver Branding & Design Agency", "url": "https://thisthat.co" }

Emu

Emu

Emu

Emu

Emu

Emu offers Passive House training, virtual prototyping and standardized systems to the construction industry. We refreshed their identity to position Emu as innovators in the United States market.

Emu offers Passive House training, virtual prototyping and standardized systems to the construction industry. We refreshed their identity to position Emu as innovators in the United States market.

Emu offers Passive House training, virtual prototyping and standardized systems to the construction industry. We refreshed their identity to position Emu as innovators in the United States market.

Emu offers Passive House training, virtual prototyping and standardized systems to the construction industry. We refreshed their identity to position Emu as innovators in the United States market.

Emu offers Passive House training, virtual prototyping and standardized systems to the construction industry. We refreshed their identity to position Emu as innovators in the United States market.

Strategy    Identity Design
Strategy    Identity Design
Strategy    Identity Design
Strategy    Identity Design
Strategy    Identity Design
Brand Strategy
Brand Strategy
Brand Strategy
Brand Strategy

Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.

Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.

Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.

Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.

Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.

New Positioning
New Positioning
New Positioning

Not just disruptive but the new standard for construction.

Not just disruptive but the new standard for construction.

Not just disruptive but the new standard for construction.

Not just disruptive but the new standard for construction.

Not just disruptive but the new standard for construction.

Identity Design
Identity Design
Identity Design
Identity Design

As Emu pivoted from a traditional architecture firm to an organization focused on training, services, and systems in advanced building science, they needed an identity that set them apart. We updated the design of their distintive emu mark and introduced a more appropriate typeface for their repositioning.

As Emu pivoted from a traditional architecture firm to an organization focused on training, services, and systems in advanced building science, they needed an identity that set them apart. We updated the design of their distintive emu mark and introduced a more appropriate typeface for their repositioning.

As Emu pivoted from a traditional architecture firm to an organization focused on training, services, and systems in advanced building science, they needed an identity that set them apart. We updated the design of their distintive emu mark and introduced a more appropriate typeface for their repositioning.

As Emu pivoted from a traditional architecture firm to an organization focused on training, services, and systems in advanced building science, they needed an identity that set them apart. We updated the design of their distintive emu mark and introduced a more appropriate typeface for their repositioning.

As Emu pivoted from a traditional architecture firm to an organization focused on training, services, and systems in advanced building science, they needed an identity that set them apart. We updated the design of their distintive emu mark and introduced a more appropriate typeface for their repositioning.

Emu Primary Logo Inline
Emu Old vs New Logo Design
Emu Old vs. New Brandmark
Emu Primary Logo Inline
Emu Brandmark Yellow Gray
Emu Wordmark Design
Emu Primary Logo Stacked
Emu Primary Logo Circles
Emu Stationary Kit Design
Process
Process
Process
Process
process-framework-all
What We Did
What We Did
What We Did
What We Did

Brand Strategy
Visual Identity

Brand Strategy
Visual Identity

Brand Strategy
Visual Identity

Content Strategy
Collateral Design

Content Strategy
Collateral Design

Team
Team
Team
Team

Brad Todd

Brad Todd

Brad Todd

Yannick Nelson

Yannick Nelson

Year
Year
Year
Year

2017

2017

greywrkIdentity Design — Web/App

ArrayNaming — Identity Design — Web/App

Beyond BettyStrategy — Identity Design — Web/App

Safe HarborStrategy — Identity Design — Web/App

Good ElephantStrategy — Identity Design — Web/App — UI/UX

Colorado Custom StairsStrategy—Identity Design

PrecipiceArt Direction — Design

Bold BettiesIdentity Design — Web/App

One Club DenverIdentity Design — Art Direction

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019