Brand Strategy
Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.
Emu offers Passive House training, virtual prototyping and standardized systems to the construction industry. We refreshed their identity to position Emu as innovators in the United States market.
Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.
As Emu pivoted from a traditional architecture firm to an organization focused on training, services, and systems in advanced building science, they needed an identity that set them apart. We updated the design of their distinctive emu mark and introduced a more appropriate typeface for their repositioning.
