Emu Systems

Passive House, The New Standard For Construction

Emu offers Passive House training, virtual prototyping and standardized systems to the construction industry. We refreshed their identity to position Emu as innovators in the United States market.

Brand Strategy
Visual Identity
Content Strategy
Collateral Design
Brand Strategy

Emu needed to reshape their brand for relaunch as they transformed their offering and focused on a new geography. We helped them with redefining positioning in the US market and fashioning messaging components.

Visual Identity

As Emu pivoted from a traditional architecture firm to an organization focused on training, services, and systems in advanced building science, they needed an identity that set them apart. We updated the design of their distinctive emu mark and introduced a more appropriate typeface for their repositioning.

Project Team
Brad Todd
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Yannick Nelson
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