Good Elephant is an app that makes yoga accessible and inclusive for everyone. We helped them refresh their brand as they expand into new locations nation-wide.
Good Elephant makes yoga inclusive by leveraging community and removing the typical barriers that discourage newcomers. We helped develop the Good Elephant name and, to accompany the name change, designed a new logo and identity that embodies fun and joy while also embracing the imperfection of life.
Good Elephant depends on a team of City Leaders and Yoga Instructors to promote and run classes. We designed a series of event flyers and promotional card templates for leaders to their promote classes and represent the Good Elephant brand in a cohesive manner.
The Good Elephant mobile application offers a simple interface that brings students, teachers and space owners together. We assisted in usability efforts and designed the interface and experience of the product.