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Good Elephant

Good Elephant

Good Elephant

Good Elephant

Good Elephant

Good Elephant is an app that makes yoga accessible and inclusive for everyone. We helped them refresh their brand as they expand into new locations nation-wide.

Good Elephant is an app that makes yoga accessible and inclusive for everyone. We helped them refresh their brand as they expand into new locations nation-wide.

Good Elephant is an app that makes yoga accessible and inclusive for everyone. We helped them refresh their brand as they expand into new locations nation-wide.

Good Elephant is an app that makes yoga accessible and inclusive for everyone. We helped them refresh their brand as they expand into new locations nation-wide.

Good Elephant is an app that makes yoga accessible and inclusive for everyone. We helped them refresh their brand as they expand into new locations nation-wide.

Strategy    Identity Design    Web/App    UI/UX
Strategy    Identity Design    Web/App    UI/UX
Strategy    Identity Design    Web/App    UI/UX
Strategy    Identity Design    Web/App    UI/UX
Strategy    Identity Design    Web/App    UI/UX
Identity
Identity
Identity
Identity

Good Elephant makes yoga inclusive by leveraging community and removing the typical barriers that discourage newcomers. We helped develop the Good Elephant name and, to accompany the name change, designed a new logo and identity that embodies fun and joy while also embracing the imperfection of life.

Good Elephant makes yoga inclusive by leveraging community and removing the typical barriers that discourage newcomers. We helped develop the Good Elephant name and, to accompany the name change, designed a new logo and identity that embodies fun and joy while also embracing the imperfection of life.

Good Elephant makes yoga inclusive by leveraging community and removing the typical barriers that discourage newcomers. We helped develop the Good Elephant name and, to accompany the name change, designed a new logo and identity that embodies fun and joy while also embracing the imperfection of life.

Good Elephant makes yoga inclusive by leveraging community and removing the typical barriers that discourage newcomers. We helped develop the Good Elephant name and, to accompany the name change, designed a new logo and identity that embodies fun and joy while also embracing the imperfection of life.

Good Elephant makes yoga inclusive by leveraging community and removing the typical barriers that discourage newcomers. We helped develop the Good Elephant name and, to accompany the name change, designed a new logo and identity that embodies fun and joy while also embracing the imperfection of life.

Good Elephant Primary Logo Design
Good Elephant Alternate Logo 1
good-elephant-colorway-1
Good Elephant Alternate Box Logo
Good Elephant Alternate Logo Design 3
good-elephant-colorway-5
Good Elephant Alternate Box Logo
Good Elephant Brandmark Evolution
Good Elephant Business Card Design
good-elephant-space
Good Elephant Logo Coffee Mug
Good Elephant Stretch Yourself Tee
Event Collateral
Event Collateral
Event Collateral
Event Collateral

Good Elephant depends on a team of City Leaders and Yoga Instructors to promote and run classes. We designed a series of event flyers and promotional card templates for leaders to their promote classes and represent the Good Elephant brand in a cohesive manner.

Good Elephant depends on a team of City Leaders and Yoga Instructors to promote and run classes. We designed a series of event flyers and promotional card templates for leaders to their promote classes and represent the Good Elephant brand in a cohesive manner.

Good Elephant depends on a team of City Leaders and Yoga Instructors to promote and run classes. We designed a series of event flyers and promotional card templates for leaders to their promote classes and represent the Good Elephant brand in a cohesive manner.

Good Elephant depends on a team of City Leaders and Yoga Instructors to promote and run classes. We designed a series of event flyers and promotional card templates for leaders to their promote classes and represent the Good Elephant brand in a cohesive manner.

Good Elephant depends on a team of City Leaders and Yoga Instructors to promote and run classes. We designed a series of event flyers and promotional card templates for leaders to their promote classes and represent the Good Elephant brand in a cohesive manner.

Good Elephant Class Poster Design
good-elephant-posters-brickwall
Mobile App
Mobile App
Mobile App
Mobile App

The Good Elephant mobile application offers a simple interface that brings students, teachers and space owners together. We assisted in usability efforts and designed the interface and experience of the product.

The Good Elephant mobile application offers a simple interface that brings students, teachers and space owners together. We assisted in usability efforts and designed the interface and experience of the product.

The Good Elephant mobile application offers a simple interface that brings students, teachers and space owners together. We assisted in usability efforts and designed the interface and experience of the product.

The Good Elephant mobile application offers a simple interface that brings students, teachers and space owners together. We assisted in usability efforts and designed the interface and experience of the product.

The Good Elephant mobile application offers a simple interface that brings students, teachers and space owners together. We assisted in usability efforts and designed the interface and experience of the product.

Good Elephant App Design Home Screen
Good Elephant App Design
Good Elephant App Design Calendar Screen
Process
Process
Process
Process
process-good-elephant
What We Did
What We Did
What We Did
What We Did

Brand Strategy
Naming
Visual Identity

Brand Strategy
Naming
Visual Identity

Brand Strategy
Naming
Visual Identity

Collateral Design
Usability
Interface Design

Collateral Design
Usability
Interface Design

Team
Team
Team
Team

Brad Todd
Yannick Nelson

Brad Todd
Yannick Nelson

Chris Griffin (App Dev)

Chris Griffin (App Dev)

Year
Year
Year
Year

2018

2018

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© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019

© This & That, LLC — 2019