Johnson Logistics

Johnson Logistics

Johnson Logistics

Johnson Logistics

Johnson Logistics

Needing to differentiate Johnson Logistics from its parent company's residential moving business, we built a distinct web presence to support their continued expansion in the commercial moving space.

Needing to differentiate Johnson Logistics from its parent company's residential moving business, we built a distinct web presence to support their continued expansion in the commercial moving space.

Needing to differentiate Johnson Logistics from its parent company's residential moving business, we built a distinct web presence to support their continued expansion in the commercial moving space.

Needing to differentiate Johnson Logistics from its parent company's residential moving business, we built a distinct web presence to support their continued expansion in the commercial moving space.

Needing to differentiate Johnson Logistics from its parent company's residential moving business, we built a distinct web presence to support their continued expansion in the commercial moving space.

Brand Identity    Web/App

Brand Identity    Web/App

Brand Identity    Web/App

Brand Identity    Web/App

Brand Identity    Web/App

Johnson needed to reposition it's commercial and logistics services as a stand alone brand and change the market perception that they were a residential mover trying to offer commercial services. We collaborated with their commercial team to incorporate brand refinements specific for the Logistics brand. These changes—while subtle—offered a professional and "commercial-first" identity for their potential clients. 

Johnson needed to reposition it's commercial and logistics services as a stand alone brand and change the market perception that they were a residential mover trying to offer commercial services. We collaborated with their commercial team to incorporate brand refinements specific for the Logistics brand. These changes—while subtle—offered a professional and "commercial-first" identity for their potential clients.

Johnson needed to reposition it's commercial and logistics services as a stand alone brand and change the market perception that they were a residential mover trying to offer commercial services. We collaborated with their commercial team to incorporate brand refinements specific for the Logistics brand. These changes—while subtle—offered a professional and "commercial-first" identity for their potential clients.

Johnson needed to reposition it's commercial and logistics services as a stand alone brand and change the market perception that they were a residential mover trying to offer commercial services. We collaborated with their commercial team to incorporate brand refinements specific for the Logistics brand. These changes—while subtle—offered a professional and "commercial-first" identity for their potential clients.

Johnson needed to reposition it's commercial and logistics services as a stand alone brand and change the market perception that they were a residential mover trying to offer commercial services. We collaborated with their commercial team to incorporate brand refinements specific for the Logistics brand. These changes—while subtle—offered a professional and "commercial-first" identity for their potential clients.

For this new site, we reshaped Logistics content from the main Johnson Storage & Moving site and focused the information on 4 key lines of commerical business. Our work emphasizes clear messaging and navigation.

For this new site, we reshaped Logistics content from the main Johnson Storage & Moving site and focused the information on 4 key lines of commerical business. Our work emphasizes clear messaging and navigation.

For this new site, we reshaped Logistics content from the main Johnson Storage & Moving site and focused the information on 4 key lines of commerical business. Our work emphasizes clear messaging and navigation.

For this new site, we reshaped Logistics content from the main Johnson Storage & Moving site and focused the information on 4 key lines of commerical business. Our work emphasizes clear messaging and navigation.

For this new site, we reshaped Logistics content from the main Johnson Storage & Moving site and focused the information on 4 key lines of commerical business. Our work emphasizes clear messaging and navigation.