Precipice

Our Views. Our Voices.

Precipice is an annual publication of the University of Colorado Department of Family Medicine, created to promote innovative thought within its community of clinicians.

Editorial Design
Art Direction
Illustration
Content Strategy
Theme

Dr. DeGruy and his team at the Department of Family Medicine elected to showcase no fewer than 11 women who, through essays and interviews, shared their personal experiences and professional perspectives on the emerging predominance of women in Family Medicine. Their writings reflect the varied and complex role of women in Family Medicine and give voice to diverse thought on subjects spanning from early training years to current day practice, as well as how women will continue to shape the future of the field, with consideration for patients and practitioners alike.

Art Direction

Our challenge this year centered on presenting diverse, sometimes opposing points of view from a colorful, powerful group of contributors in a manner that felt fair, inclusive, and authentic. We wanted to represent each participant in their individuality and capture the multitude and subtlety of their voices all while avoiding clichés and upholding the artistic quality Precipice is known for. We performed an exhaustive discovery and ran style tests before settling on a visual theme consistent throughout, made unique for each collaborator by pulling from their own words and photos.

Project Team
Brad Todd
(
)
Yannick Nelson
(
)
Josh Lohmer
(
Content Development
)
Lisa Martinez
(
Photography
)
Jon Alonzo
(
Photography
)